How to make your website load faster

Website load times are a big factor in conversion rates on your website. Even if you just want someone to fill out your contact us form, the site loading slowly can be a huge turn off to customers, especially those on mobile devices. We’ve all done it, closed out of a page we're interested in because it didn’t load quickly enough. To make sure this doesn’t happen to you, we’re going to evaluate the key factors in your website’s speed.


First of all, how much are you paying?

That may seem like a strange question, but website hosting is a fantastic example of “you get what you pay for.” Don’t know how much you’re paying? Then it’s probably just a few dollars a month. While $5/m for your WordPress hosting at Godaddy might sound like a good deal, you’re actually sharing that server with countless other people whose websites can negatively affect yours in numerous ways. If they get a huge traffic spike, you slow down and if they get a virus on their site, it can also spread to you because you’re on that same server.

There’s simply a finite number of resources that can be given to each website owner, so the hosting company is banking on the majority of the sites on the server never get any substantial traffic.It becomes a matter of balancing the cost vs. performance on the hosting companies side and there’s no way to deliver high speed and low cost on that kind of scale without one of those two metrics suffering. The result is that companies like Godaddy are stuffing tons of websites onto one server to make sure it's profitable for them, while making sure the performance of the site is just passable. 


What is your website built on?

There’s a pretty considerable possibility it was built on WordPress and that’s great. Here at APEX Web Solutions, we love WordPress and have extensive experience in it. There are both positives and negatives to having your site on WP, though. Is someone actively maintaining your site on the front and back end? If you’re not sure, then the answer is probably not. As a result, WordPress itself as well as the themes and plugins are likely out of date, each of which contributes to a poor performing website. 

Are you paying for a website builder like Wix or Weebly or one of the others? While those platforms let you build your website visually and for cheap , the core code that is needed to allow you to visually create your website is often poorly optimized and bulky, leaving your website performing poorly without you having any real say in the matter.


So how do you fix it?

First, you need to consider what it will take to move hosting platforms and what that cost increase looks like. For instance, our model is different. We charge a fee based on actual usage instead of pre-allocated resources, which allows us to maximize performance to all of our clients, while still providing a hosting solution that won’t break the bank. Once you’ve evaluated that, it makes sense to have a professional perform a few optimization tweaks to help further the speed boost you’ll get by moving to a higher quality hosting platform. These are all terms that you don’t need to delve into if you don't want to, you can just simply copy and paste this to your web guy.


  • Enable gZip compression
  • Minify CSS and HTML
  • Enable page caching
  • Perform image compression


Once you’ve performed each of these steps, you’ll almost certainly notice a massive performance boost. This will undoubtedly increase the quality of your user experience which, in itself, is likely to generate more conversions. We all take for granted a fast site but are quick to criticize a slow one, so let’s not have your own site be one that you’d criticize.


Would you like help but don't know where to start?

We would be happy to sit down with you and go over the important details of your website. APEX Web Solutions offers website design and management, as well as social media marketing, and SEO services.

Please do not hesitate to call us at (850) 483-0124 or email us at